Here's some advice on how to include things like a sales forecast, expense budget, and cash-flow statement.
Executive summary An executive summary is read first by investors and banks, but completed last by the applicant you. Think of it as your elevator pitch. But convey your excitement and enthusiasm too. After all, people invest in other people and they want to know that you have the energy and drive to see it through.
This is especially important for eCommerce websites because online retailing is a very competitive industry, and it is hard to compete directly with the likes of Amazon.
Include motivation as to why your company is going to succeed in this market. What skills and insight do you have that sets you apart? Bloggers, for example, might want to talk about published articles or books, or noteworthy things about themselves that help to bring a unique perspective.
Bloggers deal in content, and content is also the way they market their blog and drive Web traffic and revenue. Unless you are starting an online shopping site, or offering traditional services via a website, then the product you are selling is information, in the form of content.
If you do intend selling physical or digital products, then describe what gives your products an advantage in the market - arguably one of the most important aspects of any eCommerce business plan.
Getting your message in front of the right audience can mean the difference between success and failure.
LivePlan has a paid offering that can help you to put together a professional, well organised sales and marketing plan.
You can also learn some neat tricks about online marketing at: Research aside, the fundamental basis of any good Internet marketing strategy is high quality content. Without great content it will be difficult or expensive to generate a flow of highly targeted, high converting Web traffic. Your plan will need to include a content publishing strategy based on SEO and market research, as well as in-depth research into competitors, and the level of competition in your niche.
Recommended reading The best Internet marketing strategy on a budget 5. Operational plan Operations for online startups are generally simpler than traditional businesses.
The exception is eCommerce, which requires an understanding of the entire supply chain from manufacture and storage, to distribution, and so on.
Otherwise, focus on what personnel, skills, equipment and services are needed in order to work efficiently and grow quickly. Recommended reading How to start a business 6. Do you have an accountant, or legal adviser? Remember that your local chamber of commerce is probably a great place to find out all sorts of information and advice about how to get started.
Use this section to ensure that there is a well defined division of labour and that job roles are clear and cover everything needed in order to function.
Be sure to think carefully about how much everything will cost startup costs have a way of being a lot more than people plan forwhat funds are being brought in, who is providing them, and what conditions are attached.
Check out some of our ideas to save on costs bootstrap: Recommended reading List of the top Web hosting services with money back guarantees 8.Search for local businesses and services from across the UK on Yell. Find the right business for your needs using reviews, photos, opening hours and more.
Sample Business Plans - Over sample business plans for various industries including restaurants, retail, medical, health, services, fitness, pet services, and many more. If you want more samples, you can try this (really long) Google search for industry business plan filetype:pdf -template -sample -checklist .
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